How to Get More Visitors to Your Site Using Google!
When people search for stuff online, they go to places like Google, Yahoo, or even Youtube.
Today, we'll be going over something called "keywords".
You might have heard of people stuffing a bunch of keywords into their web page just to show up in Google.
In the late 90's, you could easily get ranked for many words and phrases that didn't even relate to your web page. I know...I used to use that tactic when I was trying to rank my old DVD niche site.
While you can get some traffic by doing that, I would refrain from using that tactic nowadays.
Those words and phrases that people want to rank for are typically called "keywords".
The Easiest Way to Get on Page 1
When you're on page one, your chances of getting visitors is greater than being on page 100. The same thing goes for position. When you're at the top (#1 position), your chances of getting traffic are better than being closer to position #100.
So how do you easily get to #1?
The first step is to rank for keywords that have low competition.
Don't just pick any keyword with low competition!
You'll want to make sure that those keywords have enough demand and are worth your time. Some keywords lead to sales and some don't.
Through experience (ie. testing and tracking), you'll get a good idea of what works and what doesn't.
How to Find Keywords with Low Competition
There are many ways to find keywords online. What's great is that there are tools that allow you to find many keywords that people type into Google.
Plus, you'll be able to find out how many times people search for them and a bunch of other cool stuff like the trends throughout the year.
One of the best, free tools that I use is the Google's Keyword Planner Tool.
Here's an easy way to access it. Go to Google and search for: google keyword planner tool
Once you click on the link to access it, just type a keyword related to your website.
Let's try to search for the keyword: wordpress blog service
The question is, can you rank for it without much effort?
The first thing that I would do is go to Google and search for the word to see how much competition is out there.
My last search revealed over 179,000,000 results. This type of search is called "broad match".
The next step is to search for the keyword using exact match. That means I'm going to search for it with quotes around it like this:"wordpress blog service"
Doing that, I see over than 9,000,000 results.
So to answer the question, is it easy for a beginner to rank that keyword fast?
Not really. An easy keyword would have less than 40,000 results using exact match and less than 300,000 using broad match.
However, with all of that said, you can get to number 1 with any keyword. It's just a matter of how much time and/or money you want to put into the whole process.
If you're able to identify keywords that have high demand and low competition, then it will be easier for you to rank and you'll see results faster too!
If you can't find those types of keywords, then an alternate approach would be to rank a bunch of low to medium demand keywords that are related to your niche.
Let’s say that your goal is to get 10,000 visitors a month. What if you 100 pages on your website, each getting 3-4 visitors a day? 3-4 visitors per a page doesn’t seem like much, but that all adds up to 10,000 visitors a month.
Picking the Right Keywords
A lot of people just want traffic to their site. However, not all keywords convert to traffic that produces profits.
That's why I'm going to go over something called "search intent".
Several years ago I was marketing a site to get insurance leads in a city that I used to live in - Tracy, CA.
I didn't know much about Google Adwords back in the early 2000's...so what I did was I placed my site on Google Adwords and used keywords like "New York Life" and "Prudential" (when it was easy to do so back then). Those are popular insurance companies here in the U.S.
While those keywords are related to insurance, they are not extremely targeted (and they sure were expensive).
If a person is looking for New York Life insurance, they want to see a page about it...not just a generic insurance quote page.
While that was in Adwords (pay-per-click ads), you'll want to use a similar concept when doing SEO (aka search engine optimization).
The message you want people to see must match the market!
So pick targeted keywords and create content that is totally related to those keywords.
You can always use an indirect strategy as long as you create a good transition in your content to where you want your visitors to go (ie. there has to be a benefit that matches what they want).
Creating Content That Pulls in Traffic
If you're using the search engines to get traffic, you'll want to create content that relates to the keyword that you want to rank for.
You'll also want to let the search engines easily know what your content is about.
How do you do this?
1st, you can create 500-1000 words of content that is related to your keyword.
2nd, you can create an article title that includes all or part of the keyword that you want to rank for.
3rd, you can include other keywords that relate to your primary keyword that you want to rank.
For example, if you are promoting an email marketing system, let's say Aweber, you'll want to include keywords like:
- autoresponder review
- best autoresponder
- high deliverability rate
- email marketing
- lead generation
- the names of the owners of the company
- and of course, Aweber - the company name
Those are just some ideas from the top of my head.
You can also have pages related to the individual benefits, products and/or services.
4th, you can include the keyword close to the beginning and end of the content..
5th, you can make sure that the primary keyword shows up 1-3 times in every 100 words of content.
Those are just some on-page SEO strategies that you can use to rank your page in the search engines.
So What is a Backlink?
It's pretty much a hyperlink (aka a link) that links from 1 page to another.In this case, it is a link that links to the page that you wish increase the rankings for in the search engines.
Why are Links Important?
In the search engines eyes, each link counts as a vote that boosts up the rankings of a page.
For example, search for the keyword: click here
Who's number 1? At the time of producing this report, Adobe Reader.
That's because tons of pages are linking to the page using the link text (aka anchor text) "click here".
Just with backlinks alone, you can rank a page that has nothing to do with the anchor text. However, you may need more links to rank it versus ranking a page that is totally optimized on-page for that word.
So Can't You Just Buys Tons of Links to Boost Up Rankings?
Yes, but results would be short lived if you fail to continue linking over time. That's because it's not natural to see a super huge spike of links in a single day or 2, and then have no backlinks at all in the future.
So "link velocity" is important. That is the rate of linking to the page you're trying to rank. So you'll want to have a natural curve to your linking rate, vs having 1 super tall spike. You can also reduce the amount of links over time and have little impact to your rankings (for many cases, but not all).
Notice, I've been going over ranking "pages" and not websites. That's because pages are ranked, not whole websites.
Check Your Competitors Backlinks
If you're competing against another page, you'll want to see how many backlinks they have. An easy way to do this is to use this tool. I will show you backlinks and a lot of useful information for outranking your competitors.
Analyzing the Competition
Let's say that 1 keyword you want to rank for has 1000 backlinks going towards a competing page.
The second competing page for keyword # 2 has 10 backlinks.
Let's say that the quality of those backlinks were low...meaning that they weren't coming from popular sites and pages (ie. pages with authority).
Looking at this, you would go after the low hanging fruit, the page that only had 10 backlinks. This would mean that you would possibly need 10 or more backlinks to outrank that competing page.
Don't take this lightly - many hours a week are spent on building backlinks for pages that I want to rank.
5 Steps to Boost Your Rankings
In this section, I'll provide an overview and also some answers to some critical SEO questions.
Step 1) Think about keywords and ideas that are related to your target market
Step 2) Use keyword tools to find keywords with a medium to high demand and ones that you are willing to compete for
Step 3) Create content related to keywords you wish to rank
Step 4) Analyze backlinks of competing pages
Step 5) The next step is to beat your competition!
Create enough backlinks to your pages over time so that you climb up the search engine results pages (SERPS).
Let's Go Over Some Q and A
Question 1) How do I create content easy?
Answer 1) Read books and articles about your niche. Pretty much, become an expert in your niche by learning more about it.You can buy education materials or even visit your local library.
Question 2) How do I easily create backlinks to my web pages?
Answer 2) One of the easiest ways is by commenting on other blogs. You can easily do that by using this tool here: http://buzzsumo.com
Question 3) How do I get hundreds or thousands of visitors using these strategies?
Answer 3) One way is through scale. If you know how to get 10 visitors a day to your web page, then you can increase that by ranking more keywords, getting a higher position, or ranking keywords with higher demand. Just by doing that, you'll know what it takes to get from 10 to 50, then 50 to 100, then 100 to 1000. All of this is doable and it's just a matter of time, money and the actions that you take.
Question 4) Is there a more efficient way to find keywords that I can easily rank for?
Answer 4) The keyword tool offered by Google is a free tool and the functions are pretty basic. One of the best premium tools that I've used can be found by clicking here.
It's called Market Samurai. This tool drastically cuts down on the amount of time finding keywords that you can easily rank for.
Question 5) If there was one piece of advice that you can give in regards to SEO, what would it be?
Answer 5) We all know that people would like to find unique, useful content on the search engines. As far as SEO goes, follow the laws of nature. What I mean by that is don’t make the search engines think that a computer is building and marketing your website. Add randomness throughout your marketing process.
Question 6) Is there a way to track my rankings over time for multiple keywords?
Answer 6) The premium tool that I mentioned has a rank checking system that allows you to manage multiple keywords and rankings historically.
You'll find some great training videos on the Market Samurai site.
They'll show you how to get more traffic with less effort.